Join Our Team, Why?

Motor Sports Racing is a proven effective tool for profitable and exciting advertising that reaches valuable targeted consumer markets. Race fans have proven buying patterns, a greater than normal amount of disposable income and a 74% Brand loyalty to products and services promoted by racing teams. Companies have found that team sponsorships help increase sales, build brand loyalty, increase profits, and develope "team spirit" in the workplace.(See bottom of page for an brief overview of stats.)

Kelly Racing, offers it's team sponsors exposure as one of the Hottest Marketed Racing Teams in the State, With one of the newest female drivers to enter the areas prodominatly male orientated sports. Which helps us to develop a unique marketing position in the North Central Florida Oval Track racing world. Our sights are set on the 2003 Street Stock/Pure Stock Points Championship.

Kelly Racing, offers you the maximum for your Advertising/Sponsorship Dollars. Please see our 2003 Proposal online for more demographic and detailed information.

On  the Proposal page of our site we provide information to help you get to know us better, to demonstrate how we can effectively promote your company, enhance your advertising program, and develop a "team spirit" in your companies' workplace.

While taking a look through the pages of our web site you'll notice that Kelly Racing is a cutting edge, unique and qualified race team with the knowledge, talent and desire to win.

If you have any questions regarding the race team or our sponsorships, please email us at: toddor@atlantic.net

or feel free to call to speak with us personally, sponsorship packages begin at $500 per year.

352-528-2344

If a business were to select just one promotional tool that would reach multiple markets successfully, motorsports would provide the greatest bang for the buck. The following clips from online references and industry-specific trades give an overview of motorsports from a marketing perspective:perspective:

• “NASCAR: It's not just for rednecks anymore. The National Association for Stock Car Auto Racing is one of the fastest growing spectator sports in the US, appealing to all demographics, including women, who make up 40% of its audience.” SOURCE: Hoovers Online

• “More than 150 million Americans are car-racing fans and attend major races, watch races on television and support their favorite drivers at local tracks. Sponsors of stock-car racing believe that if you put a race car down in an empty field, it will probably draw a crowd.” SOURCE: Restaurants USA Magazine

• Performance Research of Newport, Rhode Island, reports that, according to a syndicated 1994 study called "Race Stat," 70 percent of all NASCAR fans say they consciously support racing sponsors. When given a choice, they choose a sponsor's products over a non-sponsor's 65 percent of the time.

• “The fans who follow the sport and congregate for promotions are "not jes' good ol' boys" — 40 percent are women, 46 percent hold college degrees and just as many households report income of more than $75,000 as under $15,000. The sport of stock-car racing boasts exactly the demographics family restaurants seek: 64 percent are married, 54 percent are aged 25 to 44, and 43 percent live in households with incomes of more than $40,000.” SOURCE: Business Week

• THE NUMBERS: Stock Car Audience - Married: 64%; Male: 62% Female: 38%; Income $50,000 or more: 29% Income $40,000-$50,000: 14% Income $30,000-$40,000: 19%; Attended, currently enrolled or college graduate: 38%; 18-24 year olds: 19% 25-34 year olds: 34% 35-44 year olds: 25%. SOURCE: RaceStat; Performance Research, Newport, R.I.